Friday, July 31, 2009

Real Estate Agents: It's all about curb appeal.


Let's face it. This housing market is tough. Luckily there is an arsenal of low cost improvements that real estate agents and homeowners alike can do to add that extra touch to any property to get it noticed and hopefully SOLD.
Landscaping is the single most effective way to get prospective home buyers to look at a property. Most of the time however there is a key to the puzzle that is often overlooked: The driveway.

A real estate agent and longtime friend of mine was sitting on a home that had been on the market since last fall. It was in a great neighborhood, had beautiful landscaping, and had lots of extras but it just wasn't getting the traffic she wanted. I asked her how old the driveway was and without hesitation she told me it was paved just last year.

Immediately I asked her, "Is it gray in color?"

"Yes" she said, "But it's in great shape though!"

I told her that regardless of the condition of the asphalt, the lack of contrast with the landscaping was not capturing people's attention. I told her by simply sealing the driveway, the landscaping will come to life. The following week she sealed the driveway she immediately noticed a drastic upswing in the amount of visitors looking at the property and she received two offers that very day!

The truth is that most people are visual and when it comes to landscaping, a newly sealed driveway completes the total visual package. I'm not saying we can jump-start the economy by sealing driveways but it's a step in the right direction. If you yourself are selling a home or if you know someone who is, please pass along this information. I will also be happy to answer any questions you might have.

-Kraig with a 'K'

New Driveway Guru - SealTECH Sealcoating

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